Brand Ambassador

So, looking for a job is tough. Sometimes it can be down right depressing and at other times it can be confusing. I have been casually looking for a job and check my inbox daily to see if anything has popped up. Sometimes I notice what sounds like an amazing job by its title, click on the link, and then find out its for something totally different than what I expected. Recently I saw a job posting for a brand ambassador. Wow, sounds impressive, right? I mean ambassador, that conjures up the idea of a dignitary from a foreign country or something. And branding, well when I hear that I think of advertising and the creative types who come up with all those catchy graphics and slogans. But, and I say a big but, what this job was involved handing out food samples at groceries stores. Yup, my big bubble of high expectations burst! Well, its a good job, don’t get me wrong, just not what I expected from the job title.

Have you ever been let down like that? When something sounded great in name, but in reality it was a big let down? A big disappointment? But, what about us? Have we ever been a disappointment to others? Were they expecting something else? I’m sure I can guess you answered yes to a few of those questions, but have you ever realized that as Christians we are brand ambassadors? We are the faces of Christ followers in the world. We are in the world as His ambassadors. Now,  have you ever thought about how you are representing the brand? When people think of the word Christian, do they think of you? And more importantly, is it in a good sense of the word?

See, the word Christian was not first used by Christians as a title or job description, but by the unbelieving world. It was a slanderous term. It is said that the first use of the word Christian was used at the church at Antioch and was a nick name created by the people of Antioch, not the Christians themselves. In fact, it was a large commercial city where persecuted Christians fled after the death of Stephen. The estimated population of the city was half a million people at the time. So, with such a large population and with fear of persecution on their minds, you would think the Christians would try to blend in, not stand out. But, they must have, for it is there where the first time the term “Christian” was mentioned. The first branding if you will. And the name has stuck since the early first century.

Why would the first believers want to stand out and get a ribbing for their nick name “Christians”? Well, that is what their job was. Not to blend in, but to stand out, to shine, not hide. In Matthew 15:14-16 Jesus tells His followers that they are the light of the world and they are to let that light shine. His exact words are: “You are the light of the world. A city on a hill cannot be hidden. neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house. In the same way, let your light shine before men, that they may see your good deeds and praise your Father in heaven” (NIV).

We have the Good news, the light of the world to share and the hope to offer a world that is looking for hope and answers. I have to admit, I feel like I don’t always do that well. Sometimes I am not a very good brand ambassador, handing out hope and the Good news to all I meet. Sometimes I’m sure I have let others down and shown them something less than Christ, something that deserves being labeled a hypocrite or given a slanderous nick name like “Christian” as the people of Antioch did to the early believers there. But, I hope with Easter coming soon, we can all be challenged to remember who we are as Christ’s ambassadors and share the great news He is risen.As Christians we are not perfect, but that is exactly why we need a savior. Being a Christian is not about being perfect, but realizing we can never measure up to God’s standards, and must rely completely on Christ’s substitutionary death for us.We can’t earn our way to Heaven by our behavior or religious rituals or traditions,but only by putting our faith in Jesus Christ. “But because of his great love for us, God who is rich in mercy, made us alive in Christ even when we were dead in transgressions- it is by grace you have been saved…..For it is by grace you have been saved, through faith- and this not from yourselves, it is the gift of God- not by works, so that no one can boast” (Ephesians 2:4-5, 8-9, NIV).

This news is for everyone, not just a select group. And if you have received Christ as your savior, then you have been given a job. You are a brand ambassador for Christ. Unsure what this job entitles? Let me assure you its not always easy, but it is everything.For a complete job description consult God’s Word. Happy Easter and  God Bless You- Nancy

Published by

moving4ward7

A Christian writer and teacher who loves to encourage and challenge believers in their walk with Christ. I am a graduate of Liberty University and the proud wife of an Air Force veteran and the mom of three grown adults.

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